Head of Marketing and Communications

  • Employer Bowls England
  • Town / City Royal Leamington Spa
  • Job Type Full-time
  • Salary £38000 per annum
  • Closing Date 11/07/2022
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Bowls England – Head of Marketing and Communication

Key responsibilities

This is a fantastic role for someone who wants to reshape a brand and inspire new and existing audiences.  Should you be successful, you will –

  • Manage the Communications function providing effective guidance and support for your team.
  • Own, develop and operationalise the organisation’s brand and communication strategies to position the organisation and the sport in a powerful and consistent manner.
  • Develop and champion the organisation’s customer engagement strategy, being the go-to person in terms of insight, data and contact management.
  • Oversee and maximize the organisation’s communications platforms and delivery of the annual communication plan.
  • Oversee the organisation’s marketing function ensuring campaigns are fully integrated and optimized.
  • Develop external broadcast and media relationships and exploit opportunities to increase the sport’s profile.

Person Specification – Experience

During the application process, we hope you’ll evidence –

  • Previous experience in a communications role with a well-developed understanding of the communications mix.
  • Experience of positioning and building a brand, growing its awareness and changing perceptions.
  • Practical knowledge of using and maximizing data, digital channels and social media platforms.
  • Experience of developing and executing campaigns delivering against objectives.
  • Experience of building media relationships and working with ambassadors or influencers.
  • Effective people management capabilities and an ability to lead groups of people.
  • Experience of operating in complex stakeholder environments.

Person Specification – Skills and Behaviours

Whilst also demonstrating you are –

  • An engaging communicator with excellent verbal and written communication skills.
  • Up for a challenge and have a positive, energizing, can-do attitude.
  • A proven team player who seeks out common goals and brings people together.
  • Open-minded with a desire to understand and get the best out of others.
  • Hard working and accountable, with an appetite for continuous improvement.


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