General Manager (Football)

  • Employer AFC Fylde
  • Town / City Kirkham
  • Job Type Full-time
  • Salary Competitive
  • Closing Date 30/11/2021
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We are seeking a General Manager to work directly alongside the Director of Football. These roles currently report directly into the Chairman and will do for the foreseeable future.

While focused on the general day to day running of the non-footballing side of the club, the main emphasis will be on the commercial aspect of the role and developing the “Fylde Brand”.

The successful candidate must, therefore, be able to demonstrate a successful track record in a similar role within the sporting and entertainment industry. Football experience, although an asset, is not a requirement but a fanatical eye for detail and the ability to write and implement a detailed strategic plan is!

This is a ‘hands on role’ and requires hands on leadership from the front so ‘delegators’ and ‘office dwellers’ please don’t apply. If not already apparent, we are not a Premier League club and therefore every penny and every fan has to be fought for and respected. You will need to be proactive in your approach to everything. For the avoidance of doubt, we work hard at Fylde, so again don’t apply if you are looking for flexitime or similar work life balances. The club opens at 8.00am each day and closes at 5.00pm and you are expected to be there and on matchdays it’s usually 8.00am – 7.00pm.

You will need to live within 45minutes driving distance of the club and immerse yourself in the local community at all levels.


‘Office Lurkers’

People who find every reason possible to stay in their office and NOT to get out and meet people face to face, be they customers, suppliers or our employee’s.


Those managers who “delegate” any job that is boring, mundane, difficult, detailed or indeed they consider to be below their status to someone else down the food chain without FIRST understanding how to do the job themselves. This is particularly prevalent in football, where most people want to spend the day pontificating with whoever will listen about players, tactics and in fact anything but that for which they are responsible. We call them ‘football romantics’.

‘Work life Balance’

A modern, commonly used term that can mean many different things to different people. However, from our experience, in simple terms we have found this means the ability to work from home some days a week, start late some days or leave early. Since the pandemic, the requests to work from home have increased and in fact many of our employees did work from home, but now we have returned to normal. Our working hours throughout the whole of the group are 8am-5pm Monday – Friday, with exception of Saturdays in football, where you take a day off during the week to compensate.

So, if you are a winner, up for a challenge and want to be part of a very special journey, then send your CV, covering letter and salary expectations by post to Shannon Sullivan at the below address.

Private and Confidential

Shannon Sullivan, PA to the Chairman, AFC Fylde, Mill Farm Sports Village, Coronation Way , Wesham, PR4 3JZ.

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